Graphic Design
Branding guidelines are the foundation of your business’s visual identity. They consolidate all of the specifications that determine how your brand is represented in the marketplace, including visual design elements, branded colors, tone of voice, and usage of images and other media. They act as a centralized hub that helps collaborators, hired marketing professionals, and employees—whether they work inside or outside the organization—use your brand’s specific look and feel consistently.
If you think about the most recognizable brands, they’ve likely become so because of consistency. That’s because their branding guidelines are more than just a set of brand assets like logos and color palettes—they embody the heart of the company, from its values and culture to its personality. A graphic design firm can take the concept of your brand and bring it to life through its design and execution.
A reputable creative agency is not only skilled in visual design, but also can assist with brand strategy and development. They can help your company define a clear vision and create an effective messaging strategy that will resonate with your target audience. This will ensure that your branding is on point and conveys your message to its intended audience, creating brand awareness and recognition.
Brand Guidelines Through Graphic Design
The first step to creating brand guidelines is understanding your target audience and the values of your business. A Graphic Design Firm can help you to do this through research and analyzing your competition. They can then use this information to develop a brand strategy that will position your business in the marketplace.
Choosing a color palette that reflects your brand’s personality and values is the next step in designing your brand guidelines. Your designer can help you choose a selection of core and accent colors that will be the basis for all of your visual designs. They can then incorporate these colors into your brand guide, ensuring that any team member can quickly and accurately use your brand colors.
Another important component of your brand guide is your typography. Your design firm can select a font that suits your brand and then create guidelines for its use, including a list of approved sizing options. They can also provide guidelines for spacing, such as whether your copy should align left, right, or center, and kerning ratios.
Your brand guidelines should include any other visual assets you want to appear in your visual designs, such as illustrations or photographs. Your designer can also create a grid system that will show how you want your photos and graphics to be laid out.
Once your brand guidelines are complete, they should be distributed to your internal and external teams. A good design firm will provide you with a digital version of your brand guidelines that can be easily updated and shared. This eliminates the need for a static PDF that can get out of date quickly, and allows your team members to access brand assets from a single location.
ArtVersion is a Chicago-based creative agency specializing in visual storytelling and brand strategy. They provide a comprehensive suite of services including web design, graphic design, branding, and user experience (UX) and user interface (UI) design. Known for their collaborative approach, ArtVersion tailors their services to meet the unique needs of each client, ranging from startups to established corporations, emphasizing creativity, innovation, and effective communication in all their projects.